PR Portfolio

Inspiring readers to explore career interests

Through volunteerism, students get a preview of the difference they'll make in the world.
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The interview

How do you elicit a fresh perspective from an interview subject? Keep an open mind.
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Including an ‘explainer’ in your press release

When announcing that your college has received a major grant to promote nanotechnology, the first question you're going to get is, "What is nanotechnology?" Better have an answer!
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Alumni encourage students to take a chance

Truck driving might not be the first career option that comes to a student's mind, but according to these alumni, it's a shrewd choice with a bright career outlook.
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Ramping up PR efforts before election day

In the months before a major election, a client sheds light on the statewide impact of a candidate's proposed plan.
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Confronting false information

Using attention-grabbing language and sound research, a client responds to false information dispensed by a prominent public figure.
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Launching an election-year advocacy campaign

After a summer-long, statewide PR tour, a client hits the opinion section to set the tone for an upcoming election year.
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Unspinning the spin machine

A client responds to some clever spin with hard facts.
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Using the buddy system

A metro mayor partners with his greater Minnesota counterpart to explain what it takes to keep the entire state economically strong.
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